One of the most important elements of beet cultivation industrial technology on an up-to-date stage of development sugar beet growing in Ukraine is the usage of seeds that have really high-quality. Such seeds are not only bearer of sorts` and hybrids` efficiency but also are a significant element of sugar beet growing technology.

TRADE HOUSE “NASINNYA” is a recognized Ukrainian company that specializes in producing and selling sugar beet seeds. The company was established on the basis of production facility of Ukraine leading seeds plant, namely      “AGROGRAD V” (Vinnitsky seeds plant). The aim was to found an integrated structure that can lead an effective marketing policy, solve the questions of development and diversification manufacture. Production facility of the specialized seeds plant “AGROGRAD V” allows satisfying all demands of Ukrainian sugar beet producers for high-quality sugar beet seeds.  Modern equipment and European (KWS) technologies make it possible to produce sugar beet seeds with any necessary for buyer processing system: pelleting, incrustation, capsulation, processing with the help of protective-stimulating substances. At the plant in 2006-2007 was done fundamental modernization of processing line and energy equipment. Company’s business cycle covers all phases of seed-growing process, namely elite seeds` growing or purchasing, manufacturing seeds` raw materials from elite seeds, seeds` raw materials` industrial processing and preparation in order to get finished commodity, packing and selling commercial sugar beet seeds. As from 2005 TRADE HOUSE “NASINNYA” takes part in realization business programs of foreign seeds companies in Ukraine. Seeds of one famous company “STRUBE-DIEKMANN” during three last seasons are prepared for growing on the Vinnitsky seeds plant “AGROGRAD V”.

Sugar beet growers of former Soviet republics (such as Russia, Republic of Belarus, KazakhstanTurkmenistan) show big interest to the products of TRADE HOUSE “NASINNYA”. and

TRADE HOUSE “NASINNYA” has necessary skilled personnel potential. Specialists in seed-growing, specialists of industrial processing and seeds preparation, analysts, marketing specialists, lawyers can solve all questions that are connected with manufacture, advancement and effective selling of fabric seeds of sugar beet, other crops, plant crop protection in conditions of severe competition.

TRADE HOUSE “NASINNYA” is in Ukraine the only one seeds company that invests considerable means in the development of science, in the increase of its scientific potential. Famous in this sphere learned persons work in the company, namely V.A. Doronin (Doctor of Agriculture); L.L. Ostrovsky (Candidate of Biological Sciences); V.S. Bondar (Candidate of Economic Sciences). Three specialists of the company have post-graduate study.

Activity of TRADE HOUSE “NASINNYA” is in close and fruitful co-operation with the INSTITUTE of ROOT CROPS of UAAS (c. Uman) and INSTITUTE of BEET ROOT of UAAS. All technological processes of growing and preparation seeds of sugar beet to growing are done in accordance with strict accepted in Ukraine standards and recommendations of the INSTITUTE of ROOT CROPS of UAAS. In common with the INSTITUTE of ROOT CROPSof UAAS in 2006 was created and really realized “The programme of Ukrainian sugar beet seed-growing development”. Output into manufacture such well-known, highly productive hybrids of sugar beet as          Umansky MS 90 and Umansky MS 97 is the result of this programme. New hybrids Sophiya, Dobroslava, Zoryany will be in industrial manufacture in the nearest future.

 The range of offered products in 2006 was enlarged, having seeds of other crops, such as sunflower, corn and winter rape. Co-operation is in the stage of development with world leaders of crop-seeds production such as Monsanto, Pioneer, SES VanderHave and others.

The company TRADE HOUSE “NASINNYA” in 2003 took new and higher degree in the process of clients` propositions, which means providing consumer with technological package for crops growing: seeds + crop protection + micro fertilizers + accompanying consult. Such approach helps to transfer a client not only seeds and crop protection but also modern technologies of crops manufacture. The company is an official distributor of well-known leaders in crop protection manufacture, such as SYNGENTA, BASF, BAYER, DuPont, CHEMINOVA, MONSANTO, and AUGUST.

The sphere of selling micro fertilizers develops effectively and dynamically. Primarily micro fertilizers were included into seeds processing composition. Nowadays micro fertilizers are an individual and perspective sphere of TRADE HOUSE “NASINNYA” activity on agrochemicals market.

Main consumers of sugar beet seeds, seeds of other crops and crop protection are sugar factories, agrarian companies of different property forms, farm enterprises and also people and individual enterprises with small areas of crop.

Activity of TRADE HOUSE “NASINNYA” is directed toward maximum and quality satisfying of buyer’s needs. In 2005 was formed and started to fulfil the LOYALTY PROGRAMME. The first step in realization this programme was creation the BUYERS` KUMPANSTVO. It is a buyers` union which allows giving additional preferences for constant clients of the company that acquire goods and services of TRADE HOUSE “NASINNYA” during two and more years.

As from 2005 the company has been developing it’s own agrarian project on       5,5 thousands hectares of land in Vinnitsky region. In agrarian company “ARCHI” are developed such directions of agrarian manufacture as seed-growing, plant cultivation and animals-breeding. All new products and technological elaborations are tested on the “ARCHI” fields.